Copywriting is an essential component to building a brand. Many businesses may outsource their copy to ad agencies, but if you're small and growing, this may not be such a cost-effective measure. A better option would be handling your copy needs in-house, and this is the foundational course to start you off on the right foot. If you're looking to take on copywriting as a career, this course will make sure you the skills to succeed. With an all-encompassing examination of what makes good copy and exercises to help you practice, you'll soon be getting any brand the attention it deserves.

• Access 10 extensive units w/ exercises designed to hone your skills
• Identify headlines & analyze copy criteria
• Understand how to write the copy body & the sales process
• Learn how to deliver effective copy through video, text & resources
• Explore the history & psychology of writing copy

Details & Requirements

• Length of time users can access this course: 1 year
• Access options: web streaming, mobile streaming
• Certification of completion not included
• Redemption deadline: redeem your code within 30 days of purchase
• Experience level required: all levels

Compatibility

• Internet required